Consumers are looking for content that builds trust, feels authentic and provides value
70% of consumers said they would rather learn about a product or a service through content rather than traditional advertising.
… And more than 45% say that native advertising is more relevant to them.
What If?
You were able to pinpoint an auto shopper at any given stage in the shopping journey …
… and target her with content that’s relevant and meaningful throughout the buying process?
Only Cars.com knows
where she is in her search
for the perfect vehicle
- Does she need a third row?
- Has she considered EVs?
- Does she need a crossover or a full-size SUV?
- How long has she been in-market?
Cars.Content Builds the Trust and Relevancy Consumers Are Looking For
An authentic story from you, customized to your target shopper through our in-house branded content studio
Your target audience
Where content fits into your broader campaign strategy
The Cars.Content filter to tell your brand’s story
A holistic campaign
that moves the shopper through her purchase journey
A Variety of Content Solutions
Expertly-created: At lightning speed, produced by the same team that creates Cars.com’s most engaging and informative automotive content for our audiences day in and day out
In-house: Our production team includes writers, photographers, videographers, designers, animators, directors, producers and studio access!
Video
Written
Social
Podcasts
Create With a Variety of Voices
Behind the scenes
What campaigns or models could benefit from Cars.Content?
What objectives can we help you accomplish?
Priority messages for the year?
Contact us today
Build your brand with our all new custom content solution from the trusted voice of Cars.com